Quality and Safety
Our 'peace of mind'
page
Because you deserve to know what goes into the products you choose for your little ones
Our clean, ultra-soft, high-performing baby care products are thoughtfully engineered to support your baby through every stage and milestone.
Hypoallergenic
Materials undergo sensitization and allergenicity testing to ensure they are as gentle as water on baby's delicate skin.
Dermatologist tested
Every material is tested by board-certified dermatologists to confirm safety and comfort for even the most sensitive skin.
Science-driven ingredients
Our formulas are backed by the latest research in pediatric dermatology and material science, using only evidence-based ingredients.
Cruelty-free
We never test on animals. Our products are certified cruelty-free and developed with compassion for both babies and the planet.
Our products are
We never add
Fragrance
Phthalates
Rubber
BPA
Dioxins
Parabens
Latex
Optical brighteners
VOCs
Dual-safety tested diapering
Safe from 1000+ chemicals
Our diapers, pants, and wipes are certified to OEKO-TEX® STANDARD 100 as safe from 1000+ potentially harmful chemicals (#25.HUS.21538 Hohenstein). We continually update what we test for as regulations and awareness of ingredient safety evolve.
Proven hypoallergenic
All materials that may come in contact with your baby's skin undergo clinical HRIPT testing for allergenicity and sensitization, and are proven hypoallergenic in independent labs under the supervision of board-certified dermatologists.
Award-winning diapering solutions
“The Best Baby & Toddler Products of 2025”
Parents’ Pick Awards
The best baby and toddler products of 2025 focus on smart, sustainable, and multi-functional designs, featuring top picks like the Wonderfold L-Series wagon, SNOO Smart Sleeper, and Baby Brezza Bottle Washer Pro. Key trends include eco-friendly materials, AI-integrated monitors, and convertible gear like the Doona car seat/stroller, designed for ease and long-term use.
Parents’ Pick Awards
Parents’ Pick Awards
Parents’ Pick Awards
Parents’ Pick Awards
Parents’ Pick Awards
Parents’ Pick Awards
Our skincare is
Formulated for sensitive skin, from birth on. Dermatologist tested, hypoallergenic, microbiome friendly, pH balanced, cruelty free, vegan, and accepted by the National Eczema Association.
Safety Reports
The Diaper
Certified to OEKO-TEX® STANDARD 100 | EDANA Stewardship Programme Standard | Clinically Proven Hypoallergenic
The Pant
OEKO-TEX® STANDARD 100 | EDANA Stewardship Programme Standard | Hypoallergenic
The Swimsuit
OEKO-TEX® STANDARD 100 | EDANA Stewardship Programme Standard | Clinically Proven Hypoallergenic
The Wipe
Certified to OEKO-TEX® STANDARD 100 | Clinically Proven Hypoallergenic
The Soft Wipe
Certified to OEKO-TEX® STANDARD 100 | Clinically Proven Hypoallergenic
Dream Oil
Hypoallergenic | National Eczema Association accepted | Microbiome friendly | Fragrance free
Your standards are high, so ours are too
That's why we make our high-performing diapering essentials without compromise.
